Baseqat - Excellence Steadily and Ambitiously
Baseqat - Excellence Steadily and Ambitiously
العربية

We help establishing a clear direction for your business

About us
Baseqat Arabia Management Consulting
Baseqat

Baseqat is one of the fastest growing consulting firms within Saudi Arabia via its lean and agile approach.
Striving for more accomplishments and further successes to help it realize its ambitious future vision.

Baseqat [i.e. lofty, elevated] is the word used in the Holy Quran to describe the loftiness, sublimity and beauty of date-palm and its tasty, perfectly layered fruit-stalks. From these beautiful meanings we endeavor to insert within our business a value driven guide that reflects our aspirations which has drawn inspiration for the name of our company.

Our mission

To contribute to the comprehensive development that will restore our Nations position at the forefront of World Growth and Social and Economic Development.

Our vision

To be a Top 10 Management Consulting Firm in the Arab world by the end of 2030.

9

Years of Success Stories

  • 2011
    Idea and Establishment

    The idea of “Baseqat Arabia” was formed during a long journey that was full of success stories fought by Eng. Abdulrahman Alrefaie in the field of human resources management, during which he acquired various experiences that formed a solid foundation for the establishment of the company at the end of 2011.

  • 2012
    Official Launch

    First time “Baseqat Arabia” was officially launched in the middle of year 2012, in a humble office that was located in Jeddah City with a team consisting of only two members working on a small project.

  • 2013
    Expansion and Strategic Partnerships

    After a great success in launching the business, Baseqat Arabia started expanding its consulting services, and during year 2013, one of the most important partnerships was built with "Denison Consulting", an international consulting company specialized in the field of organizational culture assessment.

  • 2015
    Innovation and Entrepreneurship Unit

    This year witnessed the launch of "Innovation and Entrepreneurship" unit in “Baseqat Arabia”. In which, it had an influential role in enriching innovation and entrepreneurship programs in one of the prestigious universities in the Kingdom.

  • 2016
    Building National Partnerships

    Baseqat Arabia had a leadership role in building the "Saudi Consulting Companies Consortium" which added to all the partners in this alliance more competitiveness in the market.

  • 2018
    Successful completion of 100 Projects

    During this year, the consulting project #100 has been completed since the start of the company's business, and that was through working with more than 70 clients in various sectors across the Kingdom.

  • 2019
    Serving Leading Organizations

    During this year, Baseqat Arabia has managed to gain the confidence of many governmental, private, and leading organizations in the Kingdom due to the excellent levels of consulting expertise that have been reached.

Our services
How can we help you?

Strategic Planning

Strategic Planning


Building business strategies
Strategy design and deployment system (SDDS)
Designing and analyzing competitive advantage
Building business models
Designing vision, mission and values

Defining strategic objectives
Designing strategic indicators
Designing strategic initiatives
Developing operational plans
Designing Balanced Scorecards



Entrepreneurship

Entrepreneurship


Transforming patents into business projects
Small business start up plans

Small business scale up plans
Business turn around plans



Organizational Excellence

Organizational Excellence


Process optimization
Process automation
Developing policy and procedure manuals
Designing KPIs
Applying and activating quality systems

Analyzing and developing supply chain systems
Applying cost optimization programs
Designing Authority matrix
Applying 5Ss projects
Applying Lean Projects



HR Management Capacity Building

HR Management Capacity Building


Designing cultural transformation plans
Designing organizational structures
Designing leadership development programs
Building recruitment and talent acquisition programs
Building job descriptions
Designing employee KPIs
Analyzing training needs
Developing training kits
Conducting people assessment sessions
Designing and implementing personal development plans
Designing compensations and benefits programs

Improving work place and environment
Designing internal regulations/polices
Designing and operating HR processes
Strategic HR
Leadership Development
Performance Management Sessions
Team Building Sessions (TBS)
Strategic Planning
4Cs programs (communication, critical thinking, collaboration & creativity)
Talent Acquisition



Building Organizational Culture

Building Organizational Culture

Denison

Denison model is based on systematic scientific studies, world-class research and specialized expertise in bringing about change, and it is the result of more than 25 years of experience and has addressed more than 931 High Performance Organizations (HPOs) around the world. The overall key objectives of our research work is to support organizations, change leaders and visionaries to create viable actions in a transparent and prudent manner. This we believe will lead inevitably to more robust and focused business performance metrics. Baseqat Arabia is the exclusive representative for Denison International and has been since 2013 with a solid partnership and collaboration approach.

For more about Organizational Culture

Denison Disc


Eng. Abdulrhman Alrefaie

Eng. Abdulrhman Alrefaie

Founder and CEO
Qualifications

Bachelor of Engineering- King Abdulaziz University, 1995
Certified Internal Auditor for ISO Quality Management
Certified Strategic Planning Professional
Certified Project Management Professional

Work Experience

Founder and CEO - Baseqat Arabia
Director of Human Resources - Azizia Panda United
Production Manager - Procter & Gamble
Production Manager - Carrier International

Consulting Experience

Strategic Planning
Organizational Excellence
Human Resource Management
Quality Management
Leadership Development
Organizational Cultural Transformation

Dr. Yassir Nasief

Dr. Yassir Nasief

Executive Partner
Qualifications

Bachelor of Information Systems - King Fahd University, 1999
Master of Business Administration - University of Leicester, UK, 1999
PhD in Human Resources Management - University of London, 2014

Work Experience

Director of Human Resource, International Medical Center
Part-time Management Consultant
HR Systems Project Manager, Panda
IT Manager, Naft Services

Consulting Experience

Strategic Planning
Executives Assessments
Commercialization and Business Transformation Programs

Eng. Majed Salem

Eng. Majed Salem

Partner / Management Consulting
Qualifications

MSc (Hons), Microelectronics and Entrepreneurship - University of Dublin, Ireland
BSc(Eng) degree in Electrical Engineering- Jordan University of Science and Technology

Work Experience

Consultant at Elixir (a McKinsey company) for the development of the strategic and operational plan of the National Transformation Program 2.0
Consultant at Trafalgar International, interim CEO of a non-profit organization to develop growth and performance management strategies
Business Development Consultant for Startups, Wadi Makkah Company
Regional Business Development Manager, GE
Lecturer, University of Business and Technology

Consulting Experience

Certified Project Management Professional
Strategic Planning
Operational Excellence

Dr. Moataz M. Alhilou

Dr. Moataz M. Alhilou

Partner / Management Consulting
Qualifications

BSc Industrial System Engineering (Honor) - King Fahd University, KSA, 2006
MSc Engineering Business Management (Distinction) - University of Warwick, UK, 2010
PhD in Business and Strategic Management - University of Manchester, UK 2015

Work Experience

Partner, Baseqat, KSA
Associate Professor in Business & Strategic Management, Liverpool Business School, UK
Management Consultant, Self Employed, Germany, Switzerland, UK, KSA & Malaysia
Board Member, Liverpool University, UK
EU RISE Project Executor, EU
Assistant Professor in Business & Strategic Management, Manchester Business School, UK
Human Resources & Organization Development Consultant, Basamh Trading & Industries Group, KSA

Consulting Experience

Strategic Management
Strategic Execution
Project & Risk Management
Change Management
Human Capital & Organizational Development

Eng. khalaf Almatrafi

Eng. Khalaf Almatrafi

Partner / Management Consulting
Qualifications

Master of Business Administration - Strategic Human Resources Management - Open University of Malaysia - Bahrain
Systems Engineering - King Fahd University of Petroleum and Minerals

Work Experience

Partner / Management Consulting
HR Manager - Olayan Food Services
Human Resources Business Partner - Savola Group - Panda Retail Company
HR business partner for regional operations
Regional HR Manager

Consulting Experience

Performance Management
Institutional development and excellence
Competency development and talent management
Manpower Planning
Designing internal regulations, powers matrix, and administrative structures

Mr. Affendy Bin Zulkifli

Mr. Affendy Bin Zulkifli

Senior Consultant / HR Projects
Qualifications

Master’s in business administration – American University of Hawaii
Certificate on Management – Institute of Leadership & Management, UK

Work Experience

Deputy Executive Director of the Company Ziqzul Specialized in team building activities
Head of People and Development – Azizia Panda United
Training and development manager - Service Quality Center (Malaysia)
Training and development manager - Pizza Hut (Malaysia)

Consulting Experience

Management and leadership development expert
A professional expert in the management of the activities of team building
Customer Service Expert

Eng. Radwan Abu Dawood

Eng. Radwan Abu Dawood

Sr. Consultant
Qualifications

BSc(Eng) in Chemical Engineering, University of Colorado -Boulder, in addition to Micro-Degrees in Chemistry and Economy

Work Experience

Control Systems Engineer, SABIC
Process Engineer, SABIC
Operation Manager, SABIC
Member and Director of American Institute of Chemical Engineers Branch, Yanbu
Co-founder of My Major 101 Program for Academic and Career Counselling
Co-founder and CEO of the SmartBooking
Intellectual Property Commercialization Consultant

Consulting Experience

Entrepreneurship
Intellectual Property Commercialization

Eng. Abdulazeez Alrefaie

Eng. Abdulazeez Alrefaie

Senior Consultant / HR Projects
Qualifications

BSc(Eng) Industrial Engineering- King Abdulaziz University
Logistics business analysis (MIT - USA)

Work Experience

Senior Consultant – Baseqat
Consultant - Kafaa consulting company
Project Manager - Al Bassat Al Raeda Trading Est.

Consulting Experience

Consulting Project Management
Improving business policies and procedures
Managing change in national transformation projects
Supply chain business improvement projects

Ms. Sarah Bahijri

Ms. Sarah Bahijri

Assistant Consultant
Qualifications

BSc Information System- Effat University
SAP Certified Professional

Work Experience

Assistant Researcher, Futures Business Development
Assistant Project Manager, Islamic Development Bank
Freelance Technical Writer, Futures Business Development

Consulting Experience

Participated in human resources systems development projects
Participated in policy and procedure development projects
Participated in organizational structure design projects
Participated in internal evaluation of organizations
Participated in business development activities

Eng. Anas Al-Hariri

Eng. Anas Al-Hariri

Assistant Consultant
Qualifications

BSc(Eng) Industrial Engineering- King Abdulaziz University

Work Experience

Trainee Consultant, PwC
Member of the Research and Development Department, Al-Badahah Chemical Industries
Member of Supply Chain Department, House of Chemistry Company

Consulting Experience

Contributed to the management of consulting projects for various private companies operating in various sectors
Participated in policy and procedure optimization projects
Participated in organizational cultural transformation projects
Contributed to several human resource system projects

Eng. Abdullah Al-Ghamdi

Eng. Abdullah Al-Ghamdi

Assistant Consultant
Qualifications

BSc(Eng) Industrial Engineering- King Abdulaziz University

Work Experience

Member of Marketing Department, Alsafi Danone
Customer Services, STC Sales Office
Member of the Industrial Engineering Club, King Abdulaziz University
Organizer of Engineering Day Exhibition, King Abdulaziz University

Consulting Experience

Participated in human resources systems development projects
Participated in organizational cultural transformation projects

Our team
A dedicated team that makes a difference and adds value to your business
(Click on the photo for more)
Eng. Abdulrhman Alrefaie

Eng. Abdulrhman Alrefaie

Founder and CEO
Dr. Yassir Nasief

Dr. Yassir Nasief

Executive Partner
Eng. Majed Salem

Eng. Majed Salem

Partner / Management Consulting
Dr. Moataz M. Alhilou

Dr. Moataz M. Alhilou

Partner / Management Consulting
Eng. Khalaf Almatrafi

Eng. Khalaf Almatrafi

Partner / Management Consulting
Mr. Affendy Bin Zulkifli

Mr. Affendy Bin Zulkifli

Senior Consultant / HR Projects
Eng. Radwan Abu Dawood

Eng. Radwan Abu Dawood

Sr. Consultant
Eng. Abdulazeez Alrefaie

Eng. Abdulazeez Alrefaie

Senior Consultant / HR Projects
Ms. Sarah Bahijri

Ms. Sarah Bahijri

Assistant Consultant
Eng. Anas Al-Hariri

Eng. Anas Al-Hariri

Assistant Consultant
Eng. Abdullah Al-Ghamdi

Eng. Abdullah Al-Ghamdi

Assistant Consultant
Our clients
Baseqat operates across the Kingdom to provide our value proposition within the public, private and non-profit sectors
Ministry of Communications and Information Technology
Ministry of Commerce
Small and Medium Enterprises General Authority
Ministry of Investment
The National Companies Promotion Program
Center of Legal Studies and Research
Saudi Air Navigation Services
The General Presidency for the affairs of the Grand Mosque and the Prophet's Mosque
Premium Residency Center
Human Resource Development Fund
Saudi Health Council
Saudi Arabian Football Federation
Makkah Chamber
Coordination Committee for Arbab Al-Tawaif Establishments
General Syndicate of Car
Umm Al-Qura University
King Abdulaziz University
King Fahd University of Petroleum and Minerals
King Saud University
Princess Nourah Bint Abdul Rahman University
King Abdullah University of Science and Technology
Wadi Makkah
Sulaiman Alrajhi University
International Medical Center
King Abdullah Medical City
MiSK Foundation
King Abdulaziz Center for National Dialogue
National Industralization - Tasnee
Sunbulah Group
Al-Aghar Group
King Salman Youth Center
Nahdi Medical Company
Buba Arabia
Ghaya Pharmacy
Saudia Dairy and Foodstuff Company - SADAFCO
Baytoti Restaurant
Basamh Trading Company
Al Watania for Industries
Shahini Group
Al Mahmal Facilities Service Company
Al Rajhi International for Investment
Al Watania Poultry
Al Rajhi Investment
Dactylifera Pastry
Water and Enviromental Services Company Ltd. - Moya
Al Salimi Company Ltd.
Intimaa Real Estate Services Company
Pan Kingdom Real Estate
Lomar Company
Fitaihi Holding Group
Dar Al-Thikr Schools
Qurtubah Schools
Islamic Development Bank
Dorob Company
Quran Jeddah
Awqaf Sulaiman A. Al Rajhi Company
Saudi Signs
Salem bin Mahfouz Foundation
Namaa Almunawara
Contact us
Let's be in touch

Head Office - Jeddah

Jeddah 23433
7200 Al Rawdah District 2190
Boulevard Commercial Center – Office 102
Prince Saud Al Faisal St.
966-012-2889516
Saudi Arabia

Riyadh Office

Riyadh 13412
Riyadh Front
Startup Hub Riyadh
office 7
Airport Road
Saudi Arabia